From there, click on the "Nya Volvo C30" section that says "Think Outside the Box"
From there, sit through Sammy's spiel and then click "The Joyride" where you then are given two choices. They're both fun. You get to control the mix of the music and revel in the slightly surreal. It feels like "Yellow Submarine" all over again. I have enjoyed this to no end. Kudos to Volvo for its creativity.